There’s a good chance that we booked that fundraiser into the store, as we’ve been venue booking for many years now. Our approach is far softer than many call centres as we use our part-time, back to work mums to make these bookings. We find they can demonstrate more empathy when representing a charity in comparison to a younger scripted individual who has an aggressive sale target.
Because VST has industry-leading retention rates (3.5 years +) our venue booking team are consistently able to build strong and trusting relationships with the store. Ensuring this privileged position to fundraise is protected, respected and highly valued by the charity.