In February 2007, Andrew Smart established Virtual Sales Team (VST) with the intention of revolutionising the traditional outsourced telemarketing model. Leveraging his industry expertise, he conceived a unique concept, becoming one of the pioneers in the UK to focus on work-life balance by predominantly employing mothers re-entering the workforce.
This award winning approach, not only fostered a vibrant and supportive ‘family’ culture but also elevated the age and professionalism of the workforce. Virtual Sales Team has since evolved into the VST Group, bringing together expertise, skills, knowledge and process designed to help businesses grow.
The VST Group are now regularly featuring as a Sunday Times Best Place to work Company.
meet the team
We know that our continued success is largely down to our committed staff. We believe that life and business experience is the most important factor in putting a talented team together. Because of this, our staff come from a variety of backgrounds and disciplines. You can take a glimpse into our daily lives at VST here
What is your role at VST?
After serving as a founding director and MD, my role has transitioned into that of a Partnerships Director. My primary focus is to actively cultivate commercial, technological, and collaborative alliances that will advance the growth of both our company and our clients’ businesses.
When did you start?
I founded Virtual Sales Team in February 2007 after many years working in global Marketing and Contact Centre Outsourcers.
Why do you like working at VST?
It’s a great feeling helping our clients grow their companies or their customer base whilst at the same time creating new flexible jobs and careers for my local community. I also love the challenge of embracing technology without losing the human touch.
Tell us something about that people might not know?
Live Music and Comedy lover, Goldendoodle obsessed owner, Fitness and Outdoor fanatic – ITV Game Show contestant– I came second!
What is your role at VST?
As Managing Director, I am responsible for overall business performance. Day to day I work with my management team to ensure that we are delivering excellence to our clients by creating a culture of continuous improvement and by adopting cutting edge and industry leading concepts and technology.
When did you start?
I joined VST in 2010 after nearly a decade working as a residential property lawyer and having started a family I joined as a part time quality control executive, since then I have spent time looking after some of our largest clients, creating our ways of working, developing our software and systems and after several years looking after the internal operations as General Manager I became Managing Director in April 2022.
Why do you like working at VST?
Our people and our culture make every day a pleasure to be at VST, I love the challenge of finding new and better ways of delivering results for our clients. I also really enjoy designing solutions bespoke for our clients and seeing our efforts result in tangible return on investment for the companies we work with.
Tell us something about that people might not know?
I love nothing more than curling up by the fire in the winter with a good book, I have a passion for reading, fact or fiction there is nothing better than getting lost in a good book. That said, come the summer my idea of a perfect day out is to spend the day watching the England Cricket Team in a test match series.
What is your role at VST?
I’m Operations and Business Information Manager at VST, which means I am responsible for ensuring we have the best systems in place, that they are all working smoothly and that the data we gather and create via those systems is critically analysed and interpreted. It’s my job to turn data insights into actionable business recommendations.
When did you start?
I started at VST in January 2018 as a part time Quality Assurance Executive.
Why do you like working at VST?
My team are the best part of my job at VST, I work with an amazing group of people. Another thing I love about working here is the continuous growth and learning. I came here as a part time student, and even though I graduated in 2020, I haven’t stopped learning new skills.
Tell us something about that people might not know?
I have a Final Fantasy VII full backpiece tattoo.
What is your role at VST?
I am Customer Service Manager at VSTVenues and it is my role to ensure that all of our clients receive execptional customer service. I work with a dedicated team of account executives whose job it is to fully understand our clilent’s brief and I ensure that brief is delivered in a way that will delight our clients.
When did you start?
I joined VST in 2015 as a part time venue booker with hours to suit around another part time job, since then I have progressed into a management role and now work full time.
Why do you like working at VST?
I thoroughly enjoy working with my coworkers. It is a friendly atmosphere, and I am motivated to go to work every day. I love the feeling of helping somebody solve a problem they’re having. Every day is different and the day goes so quick.
Tell us something about that people might not know?
My favourite thing to do in my own time is to go out on my bike with my air pods playing some good tunes.
What is your role at VST?
As Delivery Manager I am responsible for resource planning and HR. I also manage and maintain the strategy for the company culture along with the performance of the calling team, to ensure we are consistently delivering a quality service for our clients.
When did you start?
I started in 2014 as a Researcher whilst studying for a History degree.
Why do you like working at VST?
I love the team I work with – we are driven and passionate about VST and our clients and have created a family where everyone looks out for each other. I’ve also been given the opportunity to develop and progress through the business which is important to me especially now I’m a mum, I’m able to have a career I love whilst starting my own family.
Tell us something about that people might not know?
I’m an avid football fan and a bit of a history geek.
Create loyal customers that love your brand
Creating loyal customers goes beyond mere transactions. At VST we cultivate meaningful connections by proritising exceptional delivery and personalised interactions. We listen to the needs of our customers and through our extensive experience, design solutions bespoke to their needs and situations.
see our services
We thrive on helping businesses to grow across all four divisions of the VST Group,
find out below which service is most relevant to you.
VST venues
Finding venues to make sure that you are in the right place at the right time!
”Scaling sales or increasing the size of your pipeline is a problem that large and small business have as well as established and new. The facts are that building an inhouse sales team that sticks, is hard. Sales is a process that can be broken down into component parts, let's examine which parts of your process we can help you with.
Andrew SmartPartnerships Director
