In the age of digital marketing where customers can be contacted via so many different channels, it can be easy to think cold calling is no longer an effective technique. In fact,…
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Lead generation marketing is the process of finding prospects and capturing their details, with the aim of converting them into customers. The process relies on an effective sales pipeline –…
Booking venues for charity fundraisers takes skill, empathy and a network of suitable contacts. We book venues for charities looking to raise funds and awareness, passing on the benefit of…
“Return on Investment (ROI) should be a staple metric of all business activity.” What is ROI? ROI is a way of measuring overall performance and evaluating the profitability of…
