In the age of digital marketing where customers can be contacted via so many different channels, it can be easy to think cold calling is no longer an effective technique. In fact,…
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“Return on Investment (ROI) should be a staple metric of all business activity.” What is ROI? ROI is a way of measuring overall performance and evaluating the profitability of…
This is one of the most important things I’ve learnt this year so far…. When was the last time you asked yourself what business problems you are actually solving for…
We all know that telemarketing can be a difficult industry to work in and it’s important to remember that, until the dotted line has been signed, no sale is guaranteed. Much as all the signals may all point towards a successful sale, potential customers can still back out at the last minute
This month we’re looking at how a “human” approach to telemarking will always win out over “robotic” techniques; i.e. sticking to a script with no room for deviation or natural…
Do you have the art of making small talk down to a T? Can you adapt your style no matter who you’re speaking with to keep the conversation flowing and land a successful lead? The art of small talk is key for telemarkers; is this a skill you have?
It is essential to keep your tone and conversation polite and friendly during a call, even if you’re presented with the opposite from your receiver. You, after all, are the professional, and keeping your manner polite and calm stands much more chance of making sales than coming across as rude.
If there’s one thing we’ve learned from our years in the telemarketing sector, it’s that rejection really is nothing personal!
Make sure your staff keep up with the industry for maximum ROI
