Business data decays at a rate of 35% per year
It might be companies that have moved, merged or folded or simply the decision maker contact (dmc) has moved roles or left the company. As well as suppressing invalid data, we can also enhance your existing files by populating new fields to provide you with a more complete profile of your customers or prospects.
Data cleansing enhances your company’s database by identifying changes in contact details such as staff name, unmarketable addresses, duplicates and goneaways, as well as appending missing information like telephone numbers, email addresses and business codes.
In the world of marketing, it is essential your message reaches the right people to ensure the best ROI otherwise your efforts will unfortunately be in vain. In the current climate, where budgets are restricted and competition amongst rival companies is fierce, it is important to get your message to the right people first time.