Do you need more leads and appointments for your business?

lead generation services

Reach new heights with our industry-leading new business lead generation services. If you require a steady stream of high-quality new business opportunities and need additional resources to help you find them, we have several specialist sales teams available.

let's talk lead generation

VST Direct

This team does what it says on the tin! We directly call your target avatars and set appointments for you. The campaigns of our Direct Team target operational decision-makers, including:

Facilities
Health & Safety
Operations
Quality Control
Transport

These calls are often quick and efficient, as decision-makers tend to be obvious and more accessible than the Director of Head level. We no longer call into IT, Telecoms, or Recruitment contacts.

inbound lead qualification service

We are ahead of the curb in the age of digital marketing and the resurgence of direct mail. Our resources mean that we act upon leads with efficiency, guaranteeing that no lead is missed or grows cold. At VST, we have a state-of-the-art team ready to specifically qualify in, out, or nurture your leads for you, prepared to close or progress the best quality of urgent leads.

Imagine having a fully trained resource that allows you to turn up to your digital marketing activity without the worry of whether you can handle the upsurge of leads!

the green team

This team have a specialised understanding of the Circular Economy and Sustainability sectors.

Our clients endeavour to identify and support customers in their net-zero journeys. From councils to major home builders, our Green Team have worked with large industrial clients seeking carbon- friendly alternative processes or machinery, such as district heat networks.

The main difference between this team and the Direct team is its engagement with more senior stakeholders, whom would be involved in strategic decision-making. Long lead times mean prospects need to be nurtured over a long period of time.

franchises

When one Franchise sells an area to another, we’ll be there to provide marketing and leads. Our work can guarantee initial success on behalf of franchisees, allowing them to focus on other aspects of the business.

We are now working with several Franchises to become their ‘plug-in’ lead qualification or lead generation team for their franchise.

What’s the difference between ‘cold’ calling and inbound lead qualification?

Cold calling is the process of targeting new prospects who may not have been aware of your brand, while inbound lead qualification is the process of filters and follow ups with prospects who have already shown an interest in your business.

What industries do you support with lead generation?

We work across a variety of sectors including: marketing, manufacturing, transport, nonprofit organisations, professional services, education, and sustainability-focused businesses. Our approach is flexible, with the sole purpose of helping B2B-focused organisations connect with qualified decision-makers.

Why is inbound lead qualification important?

Inbound lead qualification is important as it helps you focus on prospects who have a genuine interest in your services. By filtering out poor quality leads, your sales team has more time to speak with decision makers who are ready to engage with your business.

How quickly do you follow up on inbound leads?

We act on new enquiries straight away so that no lead is left waiting. Fast response is key to keeping potential prospects interested, and our team makes sure every lead is contacted before interest begins fades.

What criteria do you use to qualify an inbound lead?

Our team uses agreed qualification frameworks based on your specific requirements. This typically includes factors such as budget, authority, need, and timeline (often abbreviated as BANT), as well as any industry-specific criteria you want us to apply.

What happens to leads that aren’t ready to buy right now?

We fully understand that not every inbound enquiry is sales-ready. If a lead needs more time, we nurture them through follow-up calls or scheduling future check-ins.

Do you support businesses with high volumes of inbound leads?

Absolutely! Our inbound qualification team is scalable, meaning we have the resources to handle spikes in lead volume that come from campaigns, product launches, or even seasonal marketing pushes.

let’s talk lead generation

get in touch for a free consultation, we’d love to hear from you.

Please note: In our experience, our clients that have been trading more than 3 years usually get the best ROI (return on investment). Not only do these companies have more experience, case studies and resources to enable success but they are also more likely to know exactly the right profile of prospect they need to grow their business.