Cold Calling
Outsourced calls for SMEs charities global brands established businesses
We offer tried and tested cold calling services, but not as you might know them. With cold calling, our focus is on finding a connection, meeting a need and getting you a foot in the door with a prospective new customer. For us, it’s important to be outcome led, not dial rate led.
turning ‘cold calls’ into warm leads
Cold calling only works when you can turn a lead warm, which is always our aim when contacting a potential customer. We have higher success rates and make more meaningful connections because:
- We fully research our prospects before we attempt to engage with the decision-maker
- We don’t use scripts and keep the conversation natural
- We invest in the training of our sales team
- Our callers are experienced, friendly and have excellent people skills
- The team gets to know your business so we can sell the benefits successfully
about our callers
With a service like cold calling, getting people on side is essential. Our calls feel natural, not invasive, and it’s all because of our experienced, warm and friendly team of callers. The average age of our team is 44 which is almost double the usual age of call centre workers – we choose people with life experience and people skills who can hold an engaging conversation. We employ many back-to-work mums as our call handlers and our people set our business apart.
Our callers are:
- Friendly and engaging
- Natural conversationalists
- Skilled in lead generation
- Highly trained
- Warm, approachable and empathetic
how cold calling can still benefit your business
Cold calling reaches a broad audience and gets the conversation started with a range of potential prospects. Unlike direct mail or advertising, there is the opportunity to establish a human connection and communicate your unique selling points (USPs), drawing in the person on the other end of the phone.
We know that cold calling doesn’t have the best reputation. We approach it differently to avoid the pitfalls and generate warm leads through personalised, natural conversation. Cold calling can work for you when handled by an experienced agency like us.
why outsource your cold calls?
Cold calling isn’t about dialling as many customers as possible. It’s about identifying the right prospects, qualifying demand, generating leads and putting you in front of your next customer. We are a boutique agency focused on high quality, agile, bespoke services that equate to deeper engagement with your prospective customers. We can be more nimble and flexible in our approach, making contact with your prospects in the way that makes sense for your business.
We promise:
- Professionalism. We have more than 20 years’ B2B experience and we’re an award-winning agency.
- Continuity. Our average staff retention rate is six years, more than triple the usual industry rate.
- Expertise. We’re focused on positive customer outcomes and use a carefully devised methodology.
- Accountability. From the top down, our culture of accountability ensures we do what’s best for our clients.
- Results. Our fresh take on cold calling using more mature, experienced individuals turns leads warm for you.
see our other services
to understand more about the other services vst group please click on the find our more buttons below
VST data
for all of your database needs including data building, researching, sourcing and cleansing click below to find our how we can help you.
VST incubator
if you’re looking to building your own in-house team rather than outsource your calling we can help you set this up with our telemarketing training and consultancy services. Click below to find out more.
VST venues
if you are a marketing agency where your field salespeople or face to face fundraisers need high footfall venues and shows to meet and speak with the general public, then click below and let’s talk.
let’s talk
cold calls
get in touch for a free consultation, we’d love to hear from you.
postal address
Depslade Barn, Pury Hill Business Park
Nr Alderton, Towcester
Northamptonshire, NN12 7LS
Nr Alderton, Towcester
Northamptonshire, NN12 7LS
T: 0800 085 5574
Registered in England & Wales.
Company No. 06057779
Company No. 06057779
Please note: In our experience, our clients that have been trading more than 3 years usually get the best ROI (return on investment). Not only do these companies have more experience, case studies and resources to enable success but they are also more likely to know exactly the right profile of prospect they need to grow their business.
