Why is Data Cleansing Important?
Data cleansing is important because it keeps databases up to date, which is essential for effective marketing. Competitive, targeted marketing requires an accurate, well-profiled database to ensure campaign success.
People often think that data cleansing can all be done digitally when in fact the most effective way of varying information and data is simply to pick up the phone and call the company you are wishing to target. Receptionists would rather someone called them to validate information then send incorrect Emails or Direct Mail to the wrong person or someone that has left the company as it’s an expensive waste of time for everyone.
Think back to the last time you looked closely at your company’s data. We know businesses simply don’t have the time to keep databases up to date, but this means you’re probably relying on data that isn’t accurate. If you don’t cleanse your data often enough, it quickly becomes irrelevant: over a 12-month period, one third of a database will become outdated.
This is why data cleansing is vital. Good data forms the foundations of successful marketing and allows you to target campaigns effectively.
Let’s not forget GDPR – obtaining opt in’s and respecting opt outs will improve your reputation and of course keep you legal.
Please get in touch and book a free consultation to discuss data building and cleansing – discover how we can help you. Call us on 0800 085 5574 or fill in our online form.
How Does Data Cleansing Work?
Data cleansing works to enhance your company’s database by identifying changes in contact details and updating information. Details such as staff names, movers, telephone numbers, email addresses and business codes will be added, amended, and removed, as necessary. During the process, unmarketable addresses and duplicate details will also be removed to improve efficiencies and ensure you’re contacting the right people.
Bad data can cost you money through a wasted budget due to non-delivery, while also damaging your reputation as a proactive and sophisticated company to work with. A clean database ahead of a new campaign will dramatically improve efficiencies, as well as your response rates.
Optimised Data for Effective Marketing
Good data improves return on investment (ROI) when running marketing campaigns. You can use your marketing budget more effectively and cut your spend by carrying out regular data cleansing and working to build up an effective, useful database.
We are a highly effective data cleansing company – one of the most effective in the UK, in fact. Our data building and cleansing service will work to check and update:
- Decision makers names
- Telephone numbers
- Email addresses (on average we collect 65% of personal email addresses)
- Alternative decision makers
- Employee size
- Industry sector
Virtual Sales Team is here to support you by giving your database a detox. We can cleanse your data on an ongoing basis, ensuring it’s always reliable, without having to complete this time-consuming task yourself. Take a look at our packages and learn more about what we can offer you.
Four Key Reasons to Begin Cleansing Your Data Today
Start every campaign with
up-to-date details: ensure your communications reach the right people
Improve your response rates and increase ROI
Protect your brand image and reputation
Reduces your impact on the environment