When was the last time you looked closely at your customer data?

It probably wasn’t recently enough. If you don’t data cleanse, during a 12 month period over one-third of your database will be out of date. It’s a time-consuming task, but data cleansing is vital. Competitive targeted marketing requires an accurate and well-profiled database to ensure the success of your campaign.

Data cleansing enhances your company’s database by identifying changes in contact details such as staff name, unmarketable addresses, duplicates and movers, as well as adding information like telephone numbers, email addresses and business codes.

Bad data not only costs your company money in terms of wasted budget (through non-delivery) but also damages your reputation as a proactive and sophisticated company to work with.

Having a clean database before starting a new campaign will dramatically improve efficiency and will improve your response rates.

VST Database Sourcing

Good data quality is a vital aspect in achieving effective marketing.

Bad data needs to be cleansed from your database regularly to ensure your marketing campaigns achieve the best possible ROI. This can be a time-consuming process, and a drain on valuable resources – we can help.

Our data cleansing services will prevent you from wasting budget through bad data, and as a sales support agency who has a genuine interest in growing your business, we will ensure your database is kept clean on an ongoing basis.

We believe that we are one of the most effective data cleansing companies in the UK. Get in touch now and give your data a detox.

Our data cleansing service will check and update:

  • Decision makers names
  • Addresses
  • Telephone numbers
  • Email addresses (on average we collect 65% of personal email addresses)
  • Alternative decision makers
  • Employee size
  • Turnover
  • Industry sector

4 good reasons to clean your data

Stops mailings and calls to businesses no longer in operation

Improves your response rates & Increases your return on Investment

Protects your brand image & reputation

Reduces your impact on the environment

Get In Touch Today CLICK HERE