In challenging and uncertain times like these, it can be difficulty to know what to focus us on next: Product, Service, Efficiency, Cash Flow, Automation, Your Market, Digitisation, Pricing… this list is endless.
In truth, I think the answer is all of the above.
One suggestion I would like to make if you are working ‘on the business’ right now is to look again at your value proposition. This isn’t your tag line, your features or your benefits – it’s the value that your customers gain from using you minus the price they actually pay you i.e. The Why they use you!
Communicating your value proposition can be difficult to do in a short and succinct way. It’s often a challenge for our new customers and after many hours of academic lectures and leading our client campaign workshops, I thought I’d share a superb video that I felt describes the process so clearly.
Maybe this will help you define ‘Why your customers choose you’ or ‘why they will chose you in the new economy’?
Hope you find this useful: 4 Steps To Create A Killer Value Proposition