We (VST) celebrated ten years in business on 1st February 2017. The anniversary comes at a crucial time, as on 24th January we moved to larger premises. The new office, off the Bedford Road on Rushmills, Northampton, will support the business objectives to grow the client base and increase market share.
In the last ten years, we have worked with clients in sectors ranging from charities to facilities management and scientific through to events and we’re proud to say that our portfolio is expanding into new sectors as the business matures. Since the beginning, our ethos has differed from our competitors. The main focus is on building a partnership with our clients, moving away from the typical client to supplier model. Our approach involves working closely with the client’s in-house sales and marketing team – delivering a continues pipeline of sales prospects.
Andrew Smart, Managing Director, launched VST in 2007 to challenge the image of the telemarketing industry. This was just six months before the beginning of the recession. Andrew believes that difficult trading conditions actually helped the business in the early stages. He said:
“The irony was that the recession actually helped us, as companies reduced their sales teams but employed us to keep their best business development managers (BDM’s) in front of clients and prospects. Once again, turbulent trading conditions seem to be assisting us. Demand for our services is dramatically increasing, as our clients and prospects take a proactive approach to post-Brexit trading decisions”.
“I founded the business ten years ago with the vision to challenge the image of the telemarketing industry and create a business built on partnerships and I feel we’ve certainly achieved our aim. The move to bigger premises opens an exciting new chapter, I look forward to building on our success”
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Image credit: Brill Pix.