“If you do what you always do, you’ll get what you’ve always gotten” This famous quote by Anthony Robbins sums up nicely why businesses need to develop and evolve the ways in which they generate leads for their business. If they’re not already on your radar, here are some key areas to explore.
Provide useful content
This may sound like common sense but many businesses still do not utilise their online platform to its full potential. Something as simple as introducing industry specific news articles to your website can increase traffic to your website, ensure visitors return again and again, plus it can greatly assist with your search engine rankings as Google appreciates unique and relevant content.
Showcase your company’s industry expertise
Whether you opt to write a blog, one off articles about your industry, or attend shows and events, showcasing your company knowledge will always help you to shine in the best possible light. Businesses want to do business with companies
Utilise Linked In
Unless you’ve been hiding under a rock for the past several years you’ll be fully aware that Linked In is a great way to connect professionally, share career orientated knowledge and drive your career by interacting with relevant industry professionals. It’s less well known however that Linked In is also a fantastic business platform which when used correctly can generate business leads. Read this excellent article for more information http://smallbiztrends.com/2014/02/ways-use-linkedin-for-lead-generation.html
‘Ask’ for customer referrals
Yes, actually ask for them! If a client is happy with your services and they know of a company that would benefit from them, they’re frequently only too pleased to pass on relevant contact details. It simply normally doesn’t enter their head unless prompted!
Outsource your lead generation
If you haven’t got the time or resources to get to grips with Linked In, or you shudder at the thought of coming up with interesting news articles, why not look at outsourcing your lead generation?You could save yourself time and ultimately expense, by outsourcing to a sales support agency just like VST. Why not get in touch with us and see how we’ve helped our clients grow. What have you got to lose? Click Here to send us an enquiry form.